As a rare breed of both a founder of a busy holistic business and co-director of a wellbeing digital marketing agency, I truly understand the pressure of wearing many hats.
We’re healers, teachers, speakers, and let’s not forget, entrepreneurs. I know the temptation to keep everything under your control, to do it all yourself. After all, no one understands your business quite like you do, right?
But let me share a little secret with you, even as someone who’s been in the same shoes – it’s not always the most effective way. It’s often necessary, and indeed beneficial, to seek the expertise of professionals in certain areas of your business.
One such area is digital marketing. It’s a complex and ever-evolving field that requires understanding, skill, and constant attention.
In this post, I’m going to share 10 reasons why all wellbeing businesses, like ours, should consider working with a digital marketing agency.
Common Mistakes Wellbeing Businesses Make in DIY Marketing
The realm of digital marketing is complex and ever-changing. Unfortunately, many small and medium-sized well-being businesses fall into common traps when attempting to navigate their marketing efforts independently.
- Lack of Clear Strategy: Without the help of a digital marketing agency, businesses often lack a clear, cohesive strategy. A haphazard approach can leave businesses unsure of their goals and unable to measure success effectively.
- Neglecting SEO: Search engine optimisation, or SEO, is crucial for online visibility. Many businesses underestimate its importance or lack the expertise to implement it correctly.
- Underusing Social Media: Social media platforms offer a goldmine for connecting with prospective clients. However, businesses often underutilise these channels or fail to engage their audience effectively.
- Inconsistent Branding: Inconsistent messaging and visual branding can confuse potential customers. A digital marketing agency can help create a strong, recognisable brand identity.
- Neglecting Analytics: Often, businesses are not familiar with analysing marketing data. Without this, it’s challenging to adjust strategies and improve performance.
- Ignoring Mobile Users: In today’s digital age, a substantial portion of traffic comes from mobile devices. Ignoring this audience can result in missed opportunities.
- Underestimating Content Quality: The quality of content directly impacts viewer engagement and SEO rankings. Many businesses underestimate its value.
- Lack of Email Marketing Strategy: Email marketing remains an effective tool for customer engagement and retention, but many businesses lack a comprehensive email strategy.
- Failing to Keep Up With Trends: Digital marketing trends evolve rapidly. Keeping pace can be challenging without expert help.
- Neglecting Customer Reviews and Feedback: Customer reviews and feedback are valuable sources of information for improving services and boosting online reputation.
Working with a digital marketing agency can help wellbeing businesses avoid these mistakes, ensuring a more effective and successful approach to their online presence.
What Does a Digital Marketing Agency Do?
A digital marketing agency like Aszend serves as an essential partner for wellbeing businesses seeking to enhance their online presence. Aszend transcends the traditional marketing approach taking a heart-led approach to the digital world – mixing authentic real-life you with the heights of success we both know you deserve.
Digital agencies utilise a blend of several strategies such as Search Engine Optimisation (SEO), content marketing, social media marketing, and email marketing to increase your brand visibility, drive traffic to your site, and convert this traffic into paying customers.
By creating personalized and targeted campaigns, Aszend ensures that your wellness business reaches the right customers at the right time, ultimately leading to growth and the expansion of your customer base.
In real terms, we make sure your website not only looks good, but actually gets found by the right people. We ensure you’re not wasting money on ads that don’t get you the right leads, and we make the algorithms work for YOU.
10 Reasons You Need a Digital Marketing Agency
- Expertise in the Field: Digital marketing agencies have a deep understanding of the dynamics of online marketing. They can help your wellbeing business reach its target audience effectively.
- Cost-effective: Hiring a digital marketing agency can be more cost-effective than setting up a dedicated in-house team, particularly for small to mid-sized businesses.
- Time-saving: With an agency handling your digital marketing, you can focus on what you do best – improving and providing your wellbeing services.
- Access to Latest Tools and Techniques: Agencies use the latest tools and methodologies to ensure your wellbeing business maintains a competitive edge.
- Comprehensive Strategies: Digital marketing agencies can develop comprehensive strategies encompassing SEO, content marketing, social media, and more to drive traffic and customer conversion.
- Brand Development: Agencies can help to build your brand’s online presence, creating a distinct identity that resonates with your target audience.
- Performance Tracking: With a digital marketing agency, you can track your marketing campaigns’ performance and receive reports that highlight the areas of success and those that need improvement.
- Tailored Strategies: Digital marketing agencies can design and implement strategies tailored to the unique needs and goals of your wellbeing business.
- Staying Up-to-Date: With an agency, your wellbeing business can stay up-to-date with the latest trends and changes in digital marketing, ensuring you don’t fall behind your competitors.
- Long-term Success: With their expertise and long-term strategic approach, digital marketing agencies can set your wellbeing business up for sustained online success.