The Best Online Course Platform for Wellness Businesses

I’ll be honest, I think I spent 3 weeks of my life looking for the best online course platform for my Womb Reiki training course. I wanted something that was functional, affordable and easy to use. Was I looking for a unicorn?

Lucky for you, my research down the dark hole of online course platforms was documented – initially on a billion post-it notes but now in this blog!

If you’re researching the best platforms to build your online courses, especially those that can integrate seamlessly with WordPress websites, you’re in the right place.

These courses offer an excellent way to share your knowledge, reach a wider audience, and create a steady stream of income for both new and experienced course creators.

Online course platforms provide various tools and features to help you create online courses tailored to your needs. I’ve personally used MemberPress for my Wild Samsara courses and understand the journey of finding the perfect platform.

Here’s a comprehensive guide to help you make an informed decision.

Best Online Course Platforms for Wellness Businesses

Why Use WordPress?

WordPress remains the top choice for many wellness businesses due to its flexibility, customisation options, and vast community support.

Integrating your online course platform with WordPress ensures that you can create courses to onboard and train your teams, maintain a cohesive brand experience, leverage powerful SEO tools, and manage your content efficiently.

Teachable is a standalone platform that provides a robust set of tools for creating and selling online courses.

The Rise of Online Courses

The demand for online learning has surged, particularly in the wellness sector. Whether it’s yoga classes, nutrition coaching, or mindfulness workshops, wellness entrepreneurs are capitalising on this trend to expand their reach and impact.

Many platforms also allow you to create and promote free courses, attracting a wider audience of potential learners. Online courses offer the convenience of learning from anywhere, making it easier for clients to engage with your content.

Kajabi is an all-in-one platform that offers tools for creating, marketing, and selling online courses.

Best Online Course Platforms for Wellness Businesses

Here’s a list of the best online course platforms, their features, pros and cons, and starting costs:

MemberPress

I’ve used MemberPress extensively for my Wild Samsara courses, and it has been a game-changer. MemberPress is a WordPress plugin that allows you to create, manage, and sell online courses with ease. It’s particularly powerful for those already familiar with WordPress, as the integration is seamless and the interface is intuitive.

One of the standout features of MemberPress is its robust membership management. You can create various membership levels, control access to different parts of your site, and offer flexible pricing options. This has been incredibly useful for offering tiered course access, providing premium content to different user groups.

However, MemberPress does require some technical knowledge to set up. If you’re comfortable with WordPress, you’ll find it straightforward, but beginners might need some time to get used to it. The support community is very active, which is a plus when you encounter issues.

  • Description: MemberPress is a WordPress plugin that allows you to create, manage, and sell online courses with ease.
  • Pros: Seamless WordPress integration, powerful membership management, flexible pricing options.
  • Cons: Requires some technical knowledge to set up.
  • Starting Cost: £125/year
  • Ideal For: Wellness entrepreneurs who want to leverage the power of WordPress for their courses and need comprehensive membership management.
MemberPress is a WordPress plugin that allows you to create, manage, and sell online courses with ease.

Teachable

Teachable is a standalone platform that I’ve explored for creating and selling online courses. It’s renowned for its user-friendly interface and extensive marketing tools, making it a popular choice among many online educators.

One of Teachable’s main advantages is its ease of use. The platform allows you to create professional-looking courses without any coding knowledge. It also offers powerful marketing tools, such as email marketing integrations and affiliate programs, which are essential for reaching a broader audience.

Despite its many strengths, Teachable has some limitations. The customisation options are not as extensive as those available with WordPress, and lower-tier plans include transaction fees. However, the excellent customer support and active user community help mitigate these drawbacks.

  • Description: Teachable is a standalone platform that provides a robust set of tools for creating and selling online courses.
  • Pros: User-friendly interface, extensive marketing tools, great customer support, native email marketing features, unlimited courses.
  • Cons: Limited customisation compared to WordPress, transaction fees on lower plans.
  • Starting Cost: £29/month
  • Ideal For: Beginners and those who want an easy setup with powerful marketing tools.

Thinkific

Thinkific is another platform I’ve considered, known for its flexibility and ease of use. Thinkific offers a drag-and-drop course builder that makes it simple to create courses without any technical skills. The comprehensive analytics provided by Thinkific also allow you to track student progress and engagement.

One of Thinkific’s significant advantages is that it doesn’t charge transaction fees, even on its free plan. This can be a huge benefit for new course creators who are looking to minimise costs. However, Thinkific has fewer integrations with third-party tools compared to other platforms, which might be a limitation for some users.

  • Description: Thinkific is another popular platform for online course creation, known for its ease of use and flexibility.
  • Pros: Drag-and-drop course builder, comprehensive analytics, no transaction fees.
  • Cons: Limited integrations with third-party tools.
  • Starting Cost: Free plan available, paid plans start at £39/month
  • Ideal For: Entrepreneurs looking for an easy-to-use platform with no transaction fees and robust analytics.
Thinkific is another popular platform for creating and selling online courses, known for its ease of use and flexibility.

LearnDash

LearnDash is a WordPress plugin that I have used to transform my site into a powerful learning management system. It offers advanced course management features and supports gamification, which can make learning more engaging for students.

One of LearnDash’s standout features is its deep integration with WordPress. This allows for extensive customisation and the ability to leverage WordPress’s vast array of plugins and themes. LearnDash also supports various course delivery methods, such as drip-feed content and prerequisite courses, adding to its flexibility.

However, LearnDash has a higher learning curve and may require additional costs for add-ons to unlock its full potential. For those willing to invest the time to learn and customise, LearnDash offers a powerful solution.

  • Description: LearnDash is a WordPress plugin that transforms your site into a powerful learning management system.
  • Pros: Deep WordPress integration, advanced course management features, supports gamification.
  • Cons: Higher learning curve, additional costs for add-ons.
  • Starting Cost: £129/year
  • Ideal For: Advanced users who want a highly customisable LMS with gamification features.

Kajabi

Kajabi is an all-in-one platform that offers tools for creating, marketing, and selling online courses. It’s known for its high-quality templates and built-in marketing tools, making it a favourite among established wellness businesses.

Kajabi stands out because it provides a comprehensive solution that includes everything from website hosting to email marketing. This can be particularly beneficial for businesses looking to streamline their operations and have everything under one roof. The platform also offers high-quality templates that ensure your courses look professional and engaging.

The downside to Kajabi is its higher price point, which might be prohibitive for startups or smaller businesses. However, the extensive features and all-in-one nature of Kajabi make it worth the investment for those who can afford it.

  • Description: Kajabi is an all-in-one platform that offers tools for creating, marketing, and selling online courses.
  • Pros: All-in-one solution, built-in marketing tools, high-quality templates.
  • Cons: Higher price point, more suited for established businesses.
  • Starting Cost: £119/month
  • Ideal For: Established wellness businesses looking for an all-in-one solution.

Udemy

Udemy is a marketplace for online courses that allows you to host and sell your courses to a large audience. It’s easy to use and provides a huge potential audience, making it an attractive option for new course creators.

One of the biggest advantages of Udemy is its reach. With millions of students worldwide, Udemy offers an opportunity to get your courses in front of a vast audience without having to invest heavily in marketing. The platform is also user-friendly, making it easy to upload and manage your courses.

However, the high competition on Udemy can make it challenging to stand out. Additionally, Udemy takes a significant revenue share from course sales, which can impact your earnings. Despite these drawbacks, Udemy can be a great starting point for those looking to reach a wide audience quickly.

  • Description: Udemy is a marketplace for online courses where you can host and sell your courses to a large audience.
  • Pros: Huge potential audience, easy to use, no upfront costs.
  • Cons: High competition, limited branding control, significant revenue share with Udemy.
  • Starting Cost: Free to host, revenue split with Udemy
  • Ideal For: Entrepreneurs looking to reach a large audience quickly without upfront costs.
Podia is a platform designed for selling online courses, memberships, and digital downloads.

Podia

Podia is a platform designed for selling online courses, memberships, and digital downloads. It offers an all-in-one solution with no transaction fees, making it an attractive option for many wellness entrepreneurs.

Podia stands out because of its simplicity and customer-centric approach. The platform is incredibly user-friendly, allowing you to create and sell courses without any technical knowledge. Additionally, Podia’s customer support is highly regarded, providing quick and helpful responses to any issues you might encounter.

The main limitation of Podia is its customisation options, which are less extensive than those of WordPress-based solutions. However, for those looking for an all-in-one platform that is easy to use and offers great support, Podia is a solid choice.

  • Description: Podia is a platform designed for selling online courses, memberships, and digital downloads.
  • Pros: All-in-one platform, no transaction fees, great customer support.
  • Cons: Limited customisation, fewer advanced features.
  • Starting Cost: £33/month
  • Ideal For: Wellness entrepreneurs who want a straightforward, all-in-one solution.

LearnWorlds

When I first explored LearnWorlds, I was struck by its versatility and the range of interactive features it offers. LearnWorlds stands out with its commitment to creating engaging, multimedia-rich learning experiences.

One of the key strengths of LearnWorlds is its robust analytics and reporting capabilities. This platform allows you to track detailed metrics about your students’ progress and engagement, helping you to continually improve your courses. The ability to see exactly how students are interacting with the content can be invaluable for making data-driven decisions to enhance learning outcomes.

The platform is highly regarded for its user-friendly interface, which simplifies the course creation process. Despite its advanced features, LearnWorlds is designed to be accessible even to those without extensive technical knowledge.

  • LearnWorlds is a versatile platform offering interactive learning experiences and robust analytics. It supports a wide range of multimedia content and is highly customisable.
  • Pros: Interactive learning tools, extensive customisation, powerful analytics.
  • Cons: More expensive than some alternatives, steep learning curve.
  • Starting Cost: £24/month
  • Ideal For: Wellness businesses looking for advanced interactive features and detailed analytics.

Mighty Networks

Mighty Networks is a community-focused platform that allows you to build a network of engaged learners around your courses. It integrates courses, events, and community features, making it unique among course platforms.

One of Mighty Networks’ biggest strengths is its community-building capabilities. The platform allows you to create a space where your students can interact, share experiences, and support each other. This can significantly enhance the learning experience and increase student engagement.

The higher cost and complex setup of Mighty Networks can be a barrier for some users. However, if building a strong community around your courses is a priority, Mighty Networks offers unparalleled features to support this goal.

  • Description: Mighty Networks is a community-focused platform that allows you to build a network of engaged learners around your courses.
  • Pros: Strong community features, integrated course and event tools, great for engagement.
  • Cons: Higher cost, complex setup.
  • Starting Cost: £27/month
  • Ideal For: Entrepreneurs who want to build a strong community around their courses.

My Experience with MemberPress

I’ve personally used MemberPress for my online course business on Wild Samsara. Initially, I went down a wormhole of researching various platforms, weighing their pros and cons, and considering how they would integrate with my WordPress site.

MemberPress stood out due to its seamless integration with WordPress, robust membership features, and flexibility in pricing and access control. Setting it up required some technical know-how, but the outcome was a fully customised and powerful course platform that aligned perfectly with my brand.

Udemy is a marketplace for online courses where you can host and sell your courses to a large audience.

Why Choose a WordPress-Integrated Platform?

Choosing a platform that integrates with WordPress, such as online learning platforms, offers several benefits:

  • Unified Brand Experience: Maintain a consistent look and feel across your website and course platform.
  • SEO Benefits: Leverage WordPress’s powerful SEO capabilities to drive traffic to your courses.
  • Flexibility: Customise every aspect of your course platform to fit your specific needs.
  • Control: Own your content and have full control over your site.

How Aszend Can Help

At Aszend, we specialize in online course creation and integrating various course platforms into WordPress websites tailored to the wellness industry. Whether you choose MemberPress, LearnDash, or another platform, we ensure seamless integration and a professional, user-friendly setup. Our transparent packages cater to different needs and budgets, ensuring you get the best value for your investment.

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Conclusion

Choosing the right online course platform is crucial for the success of your online course business. WordPress offers unparalleled flexibility and customisation, making it the ideal foundation for your online courses. Platforms like MemberPress, Teachable, and LearnDash provide robust tools to create, manage, and sell courses, each with its unique advantages. These tools are essential to create online courses that meet your specific needs and goals.

By partnering with Aszend, you can integrate these platforms seamlessly into your WordPress site, creating a cohesive and powerful online presence that resonates with your audience. Let us help you navigate the options and build a platform that supports your business goals and enhances your clients’ learning experience.

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