Holistic Social Media: Do you Have Too Many Followers?

When I first opened my holistic social media accounts I was buzzing.

As new followers shifted from my friends to absolute strangers, I felt a sense of being ‘seen’. This was really happening, I had started to promote my wellness business and I was reaching new people!

Skip ahead a couple of years and the excitement of running a social media account had turned to dread. The constant hustle for content, the mismatch of followers versus actual clients, and an obsession with checking notifications were draining.

Shouldn’t holistic social media be relaxing and fun?

It turns out I had gotten myself into that perpetual loop we can all find ourselves in: following fishing. A constant desire to watch those numbers increase, all the while wondering what we are supposed to do now with all these people – most of whom are passive followers who barely look, let alone ‘like’, what we share.

It took me nearly a decade to find a balance between reaching new audiences and giving loving care to my current community. It’s been a lesson in softening my ego, staying focused on what/who matter, and finding a pace that feels healthy for my own lifestyle.

If you run any kind of holistic social media account, I’m sure you’ll have felt the same as me. Knowing that maybe your focus needs to shift on quality not quantity of followers.

Let’s take a quick look at some of the ways you can support yourself in a holistic social media strategy that nurtures, grows and flourishes.

digital marketing strategies for wellness business

An Exercise

Is your holistic strategy for social media presence working for you? The best place to start is in your analytics.

Keep this post open but head on over to your Meta analytics (if you have a Facebook and Instagram account this is your hub for info).

Let’s take a look at what your holistic approach to social media is actually doing.

When evaluating the effectiveness of your social media strategy, especially on platforms like Instagram or Facebook, it’s crucial to look beyond just your follower count.

Here are a few vital metrics to check in your analytics that will give you a clearer picture of how your audience is engaging with your content:

  • Engagement Rate: This measures how actively involved your audience is with your content. It takes into account likes, comments, shares, and saves. A good engagement rate on Instagram generally falls between 1% and 5%, indicating that your content resonates well with your audience.
  • Reach: Unlike impressions, reach tracks how many unique users see your content. A higher reach means your content is being exposed to new eyes, which is essential for growth. There is no average stat for reach as it heavily depends on the size of your audience; however, consistently increasing reach suggests successful content strategy.
  • Click-Through Rate (CTR): For posts that include a call to action, whether it be visiting your website, signing up for a webinar, or any other action outside of Instagram or Facebook, CTR is paramount. It measures the percentage of people who clicked on your posted link versus those who saw the post. A healthy CTR on Facebook ads ranges from 2% to 5%.
  • Story Views: If you’re using Instagram, story views can be a telling metric. They allow you to see not only how many people are viewing your stories but also how many watch them from beginning to end. High retention rates in your stories indicate engaging content.

By examining these metrics, you can gain a deeper understanding of what your audience enjoys and how you can do content marketing to better serve their interests, leading to a more fulfilling and effective holistic social media presence.

The Quality vs. Quantity Debate

It’s tempting to view a growing follower count as a direct measure of success.

But, as we’ve often found, not all followers add tangible value to our wellness journeys. A number may boost our ego, yet it’s the meaningful interactions that genuinely fuel our business growth.

It’s about reaching individuals who align with our holistic values, those who would engage deeply with our content, products, and services, rather than just adding to our own traffic and follower count.

reach new audiences with holistic social media strategies

The Impact on Engagement Rates

Having a massive, diverse audience can be exhilarating, yet it often leads to a noticeable dip in engagement rates. It feels like speaking into a vast void without hearing an echo.

This phenomenon is a clear indicator that while our message is reaching far and wide, it might not be penetrating as deeply as we’d hoped. Perhaps, in our quest to cater to everyone, we’re missing out on deeply connecting with our core audience.

Ways to Increase Engagement Rates

To enhance engagement rates on your holistic social media platforms, shifting focus of marketing efforts from algorithm hacking to genuine connection is key. Here are a few strategies:

  • Consistent, Authentic Content: Authenticity resonates with audiences. Share your true self and your holistic lifestyle in a way that feels natural to you. Consistency doesn’t necessarily mean posting daily, but rather being reliable in the content and value you provide.
  • Engage with Your Community: Take the time to respond to comments, engage in meaningful conversations, and even reach out to your followers personally. This builds a sense of community and shows your audience that you value their interaction.
  • Leverage User-Generated Content: Encourage your followers to share their own stories, reviews, or content related to your holistic business. This not only provides you with valuable content but also makes your followers feel involved and appreciated.
  • Host Live Sessions: Live videos on platforms like Instagram or Facebook offer a real-time connection with your audience. Hosting Q&A sessions, tutorials, or discussions about holistic living can significantly boost engagement.
  • Offer Value Beyond Your Products/Services: Share tips, insights, and valuable information that can help your audience beyond what you sell. Educational or inspirational content can foster a deeper connection with your community.
  • Collaborate with Like-minded Individuals or Brands: Partnering with other holistic practitioners or brands can introduce your content to a wider, yet still relevant, audience. This can also add variety and value to your social media presence.

By focusing on these human-centric approaches, you can create a more engaged, loyal community around your holistic social media accounts holistic digital marketing strategy, without getting caught up in the intricacies of social media algorithms.

can your holistic social media account do better?

The Importance of the Target Audience

In the wellness industry, making a genuine impact on someone’s life holds more significance to customers than any vanity metric. This reality brings into sharp focus the importance of knowing and reaching our target audience.

It’s about crafting content that speaks to their specific needs, challenges, and aspirations. A large audience that isn’t aligned with our mission might dilute the potency of our message, making it harder to effect the genuine change we aim for.

Visioning Your Dream Client Through Journaling

With your brand and holistic social media accounts, understanding and connecting with your ideal client is paramount. An empowering way to achieve this is through journaling—a space for visioning your dream client.

  1. Envision their traits, the problems they’re facing that you could solve, and how they embody your holistic values.
  2. Consider all the ways they might engage with your services or products. Are they looking for wellness workshops, one-on-one coaching sessions, or perhaps engaging digital content? Detail in your journal how you can tailor these offerings to meet their needs effectively.
  3. But it’s not just about the services you provide; it’s also about how you communicate and nurture this relationship. Reflect on the communication style that resonates with your dream client—be it through inspiring newsletters, interactive social media posts, or personalised messages. Think about creating a community space where they feel valued, seen, and supported.
  4. Documenting this vision in your journal allows for a clearer strategy in attracting and retaining your dream client. It helps shift the focus from quantity to quality in your social media endeavors, ensuring that every post, product, and piece of content is aligned with nurturing and growing these meaningful connections.
holistic social media strategy for wellbeing

Digital Marketing Strategies

Navigating the growth of social media followers while staying true to our business goals requires a thoughtful approach. It’s critical to regularly audit our social media presence, asking ourselves whether our content still speaks to our ideal client.

Engaging with our community through polls, questions, or direct messages can provide invaluable data and insights into their evolving needs.

Another strategy is to create segmented channels with content tailored to different segments of our audience. This approach allows us to maintain a broad reach while ensuring our core message remains undiluted and impactful.

Holistic Social Media strategy, audits and Support

It’s not just about growing and thriving online; it’s about connecting authentically with the right people who resonate with your soul path.

That’s where we step in.

Our expertise lies in crafting bespoke social media strategies and conducting thorough audits to ensure your digital presence not only shines brightly but reaches the hearts and minds of those genuinely seeking what you offer.

Whether you prefer to steer your social media ship with our expert guidance or wish for us to take the helm entirely, our dedicated team is here to make navigating the digital world effortless.

With Aszend by your side, your social media presence will become a powerful beacon, attracting the individuals and businesses who will benefit most from your unique holistic insights and services.

a holistic approach to social media marketing

Holistic Social Media Marketing

Our services are designed to demystify the digital advertising and marketing maze, allowing you to focus on what you do best—nurturing and expanding your holistic practice.

By entrusting your social media marketing strategy and management to us, you gain not just a service provider, but a partner committed to highlighting and amplifying the essence of your work.

At Aszend, we understand that every post, every interaction, and every strategy should speak directly to the souls of your next potential customers and clients, guiding them on a path directly to you.

Together, we can ensure your digital presence is not just seen, but felt deeply by those who need it the most.

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